Why Doesn't The Mainstream Media Mention Bill Heard's Lyin' Cheatin' Heart?
On Sunday, the Bill Heard dealer group filed for bankruptcy protection. Despite burying the deal on the Lord’s day of rest, the story received considerable play. While TTAC’s long maintained that the U.S. car industry’s domestic dealers are dropping like flies– thanks to the switch out of SUVs and pickups, the end of easy credit and sweet leasing deals, lackluster domestic automotive products, the failure of Big 2.8 branding and marketing, the success of the Asian manufacturers and the rise in floorplan costs– Bill Heard’s demise had a little something to do with the fact that his stores were staffed rapacious sons of bitches who would do ANYTHING to move the metal. There’s a long history of anti-Heard litigation, including an unresolvd $50m lawsuit. Yet the majority of the mainstream media coverage miss this salient detail, including Bloomberg, Automotive News [sub] and our friend Sharon Terlep at Dow Jones. The Atlanta Journal Constitution and The Orlando Sentinel get it right. Oh, and it’s only a matter of time before some class action suit draws GM into the equation, for knowingly shipping cars to a criminal and his cohorts.
A little OT, but Jalopnik has an interesting read on this. http://jalopnik.com/5056225/exclusive-inside-the-fall-of-bill-heard-chevrolet-the-worlds-largest-chevy-dealership
I guess no GM insiders read this site.
This was a prominent story in the Tampa Tribune.
As someone who was swindled by these crooks on an 05 Trailblazer at the Buford (Mall of Georgia) store, I must admit a perverse glee. I'm still paying for the mistake of doing business with these guys. The story in the Sunday AJC (although the smallest there) was on the front page.