Whatever Happened to Science?

whatever happened to science

Hiscox Insurance provides coverage for pre-1980 cars, motorcycles and airplanes in the EU. They recently commissioned a study by psychologist David Moxon to assess human response to physical stimuli. In this instance, 40 participants, both men and women, were asked to listen to engine sound recordings of a Maserati, Lamborghini, Ferrari and… VW Polo. (No mention of which models, presumably expensive classics, nor the Polo’s mill.) Salivary testosterone was measured before and after listening sessions. Reportedly 100 percent of women and 50 percent of men experienced a rise in testosterone after listening to the Maserati soundtrack. Some 60 percent of men responded likewise to the Lamborghini. And some participants had a drop in testosterone after hearing the Polo. (Testosterone levels exhibit some natural variation and saliva levels are less accurate than blood levels.) Even if this study was reproducible, there’s not going to be a stampede to collectible cars. Sorry, Hiscox. Affordable and wearable aphrodisiacs can be had for less money. Active electronic mufflers if/when available open up the possibility of downloadable exhaust tunes. [thanks to ppellico for the link]

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  • Psarhjinian Psarhjinian on Sep 21, 2008
    I’ve heard of worse studies. Part of the problem is that you're usually required to do original work as part of your PhD thesis. There's only so much original and majestic material to go around before someone has to resort to a thesis on toe fungus.

  • ZoomZoom ZoomZoom on Sep 21, 2008
    Cicero : When they listened to the sound of a Prius, the men developed breasts. Hahaha! Luckily for me, I don't listen to my Prius. I'm too busy with the stereo cranked on some Spanish salsa station on XM! psarhjinian : I’ve heard of worse studies. Part of the problem is that you’re usually required to do original work as part of your PhD thesis. There’s only so much original and majestic material to go around before someone has to resort to a thesis on toe fungus. I just can't stop laughing...

  • Faster_than_rabbit Faster_than_rabbit on Sep 21, 2008

    I thought the Prius was silent. Maybe you meant New Beetle or Mini.

  • JEC JEC on Sep 22, 2008

    The Prius is classic tree in the forest - if it makes a noise, does anyone give a crap?

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