Whatever Happened to Science?
Hiscox Insurance provides coverage for pre-1980 cars, motorcycles and airplanes in the EU. They recently commissioned a study by psychologist David Moxon to assess human response to physical stimuli. In this instance, 40 participants, both men and women, were asked to listen to engine sound recordings of a Maserati, Lamborghini, Ferrari and… VW Polo. (No mention of which models, presumably expensive classics, nor the Polo’s mill.) Salivary testosterone was measured before and after listening sessions. Reportedly 100 percent of women and 50 percent of men experienced a rise in testosterone after listening to the Maserati soundtrack. Some 60 percent of men responded likewise to the Lamborghini. And some participants had a drop in testosterone after hearing the Polo. (Testosterone levels exhibit some natural variation and saliva levels are less accurate than blood levels.) Even if this study was reproducible, there’s not going to be a stampede to collectible cars. Sorry, Hiscox. Affordable and wearable aphrodisiacs can be had for less money. Active electronic mufflers if/when available open up the possibility of downloadable exhaust tunes. [thanks to ppellico for the link]
Comments
Join the conversation
I thought the Prius was silent. Maybe you meant New Beetle or Mini.
The Prius is classic tree in the forest - if it makes a noise, does anyone give a crap?