GM Extends Employee Discount; Includes '09s; Bonus Cash Applicable to Non-GMAC Lenders

Robert Farago
by Robert Farago
gm extends employee discount includes 09s bonus cash applicable to non gmac lenders

Surprise! As in none. In an article that sets new standards for brevity, Automotive News [AN, sub] reports that General Motors is extending its Employee Discount for Everyone ( except GM employees) sale through September. The Wall Street Journal reports that the discounts now cover 80 percent of GM’s ’09 models. And if that isn’t a sign of desperate times– and it surely is– GM is luring existing leaseholders with “Targeted Lease Bonus Cash.” If they come out of their lease before January third (and not a day later), they get money to use towards a purchase or lease on a number of new (’09) GM vehicles. The ’09s included in the deal: Trailblazer ($6k), Tahoe and Tahoe Hybrid ($4k); Silverado/Avalance and Express ($3k); and Impala ($500). The bonus cash has dropped from $2k to $1k for the Corvette, Colorado, HHR, Aveo and C4500. Oh, and the $1k bonus bucks now applies to the Malibu four-cylinder and NOT the six (as before). Another, even bigger change: the bonus cash can be applied to a lease from ANY financial institution (not just GMAC). On the regular rebate side of things, the cash on the hood for the Enclave and Acadia has sunk from $1500 to $1000. Oh, and GM workers hoping to cash-in on their $500 Farm Bureau Insurance discount are shit out of luck. The discount now only applies to non-GM employees.

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  • Jennadoll Jennadoll on Sep 03, 2008

    Ryan, Yes, Cadillac is still around. Actually the CTS has been one of the life savers for the company. Cadillac is the one brand of GM that is trying to get it right. It's about image and lifestyle versus price or payment. Note to TTAC admin: Thank you for allowing us to speak our minds regardless of if we agree or disagree with the topic at hand. There are other forums out there that claim to do the same, but if they disagree with a comment made then they block, ban, and mark comments as spam. Last time I checked freedom of speech was not spam.

  • Bunter1 Bunter1 on Sep 03, 2008

    "Please take our cars, Puhleeeeeeeeeeeeeez!, Auntie Em, Auntie Em..." Uh, sorry about that, meds should kick in soon. jennadoll-"Actually the CTS has been one of the life savers for the company. Cadillac is the one brand of GM that is trying to get it right. It’s about image and lifestyle versus price or payment. " Note what ChrisHaak wrote;"Michael Karesh, thanks for your pricing/advice help in my recent car purchase. I decided to go with the CTS instead of an 09 G37 sedan; I found a leftover loaded RWD 08 DI model and got it for almost $11k off MSRP after rebate, employee price, and $3,500 GM Card earnings." I agree is is a nice car but if 11k off is one of their bright spots... Just a thought,\ Bunter

  • Ryan Ryan on Sep 03, 2008

    jennadoll, "It’s about image and lifestyle versus price or payment. ” -Good luck with that...

  • HarveyBirdman HarveyBirdman on Sep 03, 2008

    I saw a Saturn ad on TV a few days ago and in addition to the employee pricing, there was a little blurb about additional cash incentives on two models--I think it was the Astra and the Vue. I don't know the terms, or whether it is specific to the Albuquerque area where I live, but I couldn't help but note the irony of the set-price marque offering both employee pricing and additional cash incentives.