Ford Isn't Always Together in Electric Dreams
“‘The ultimate solution is the electrification of the vehicle,’ said [Ford Car Czar Derrick] Kuzak, who stressed he was speaking as an engineer and was not commenting specifically on Ford’s future product plans.” God forbid Ford should commit to a single technology, ’cause that might cause more of the old bureaucratic infighting for which The Blue Oval Boyz are famous. Anyway, The Detroit News reports that Derrick’s mate Jim Farley (of the RI Farleys) also reckons ethanol hydrogen the flux capacitor electricity is the “gas of tomorrow’s cars.” “Speaking to reporters separately [so as not to coordinate their stories], Ford’s chief marketing officer, Jim Farley, echoed Kuzak’s enthusiasm for electric vehicles. ‘All I know is that when I talk to customers about electrification they say, ‘That’s cool!’ We better be prepared as an industry.'” Yes, well, by the end of this electrifying cheerleading session, Kuzak backpedals from his “one alt power to rule them all” prognostication. “Kuzak said government intervention or consumer preference could ultimately make one of the other alternative power technologies a more viable choice and that’s why Ford is committed to developing all of them. ‘We have to, because we don’t know how it’s going to play out.'” That’s cool!