Dodge Sets MSRP on 2009 Ram and RamBox
Dodge is launching its 2009 Ram into some rough sales seas. And don’t they just know it. Automotive News [sub] reports that Dodge is quietly offering $1k incentives on every all-new Ram to get sales going. But even cash on the hood of an all-new truck might not be enough. “You need money on it because you’re trading somebody out of a truck they’re upside-down in,” says Earl Hesterberg, chairman of a Houston-area Chrysler dealership group. In other words, Dodge salesfolks will have to sympathize with potential customers’ pickup depreciation before talking them into yet another (sure to depreciate like a Phoenix suburb) pickup truck. And all while the new Ram sits on lots cluttered with ’08 Rams with up to $10,500 on the hood. In other words, not good. A new 2009 Ram quad cab 4×2 SLT will sticker for $30,675, better equipped and a grand less than a comparable 2008. Remember when we told you that ChryCo was having a hard time pricing its RamBox option to be available on the new Ram Crew Cab? Well, Tom LaSorda’s baby will cost a tidy $1,895 as an option… but not until November. For that money you get lockable boxes on each side of the bed, each capable of holding “240 12-ounce beverage cans, with enough ice to keep them ready for a party,” according to Chrysler. And a stern lecture on not drinking and driving. You also get a bed divider and a bed extender. But is it gimmick enough to turn down ten grand on an ’08 model? In this economy, you’d have to guess no.
Chevrolet had coil springs way back in 1960-1972
the towing capacity is lower with the rear coil springs. Yeah, with 15K on the hood of a 2008 pickup I cant imagine a single person buying this pickup for even 1,000 below invoice. Then again pickups have been priced so high to generate the cash that runs the 2.8 that pricing these things with the same margin of cars might move the metal but defeat the purpose of selling them. What about a lightweight truck? at 7,000 pounds I wonder why a double can can weigh so much when a sedan can weigh half that... What about carbon fiber?
Are they going to put the 390hp Hemi in the 3/4 ton? Anybody know?