Chrysler Offers Dealers $1k to Move the Metal
As TTAC has been predicting, The Big 2.8’s new car pipeline is becoming choked with product. The Dow Jones Newswire [via easybourse] reports that Chrysler is increasingly desperate to keep their factories humming. They’re now offering their stores a grand to move the metal. “Dealers can turn their $1,000 payment into an incentive that can be passed on to a customer and applied to any vehicle in the auto maker’s product portfolio, according to three dealers briefed on the offer. Some of the select vehicles include the Dodge Charger and Jeep Grand Cherokee.” This is on top of Thursday’s announcement, when Chrysler expanded its employee pricing to nearly all 2008 and 2009 Chrysler, Dodge and Jeep models sitting, unloved, on dealer lots. Oh, and Chrysler’s U.S. employees can give one additional discount to a friend or neighbor. Oh, and Automotive News [sub] reports that the fresh-out-of-the-box new Dodge Ram will arrive at Dodge dealers with $1k on the hood. “We’re committed to remaining competitive with our new truck pricing, and that includes offering modest incentive and lowered MSRP pricing,” Chrysler spokeswoman Eileen Wunderlich told AN. Look for Chrysler to lose that modesty in the near future, as ’07 Rams gather dust, even with 40 percent discounts.