Aston Announces World's Most Expensive Key Fob
We’ve resisted blogging the upmarket marques’ brand-extending marketing mishegos: Bentley safes and laptops, Ferrari Barbies, Bugatti thongs, Pagani pagodas, etc. But this one takes the Maserati-shaped confectionery: a Jaeger-LeCoultre Amvox2 DBS Transponder watch. “The $37,900 timepiece, the first mechanical watch that serves as a car key, goes on sale next year,” Bloomberg reveals. Christine Giotto, a spokeswoman for Le Sentier, Switzerland-based Jaeger-LeCoultre, said the watchmaker and the car manufacturer spent 18 months creating the timepiece, whose dial resembles an Aston Martin’s dashboard counters. “A DBS owner can unlock the car’s doors by pressing the watch’s face between the numerals 8 and 9 and lock them with a press between 3 and 4. The timepiece is made from materials including 18-carat gold and ruthenium.” So it doesn’t actually start the car… Is there such a thing as suckeronium?
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