A Nissan Sentra for $89 a Month! Fine Print Not Included
The current fiscal crisis has its roots in easy money– on all sorts of levels. But even as the new car credit market goes into deep freeze (i.e. mainstream lenders finally tighten their lending requirements) and the product pipeline is beginning to suffer from serious constipation (as dealers just say no to ’09 inventories), plenty of stores are selling as if the go-go days aren’t gone. This press release from stuttering spinmeister Kevin Nay at Haldeman Nissan demonstrates that sales may be slow, but the pitch remains the same. “Nissan New Jersey dealer, Haldeman Nissan is now offering customers auto deals from $89 a month and with the release of their new auto deal site they are meeting the needs of frugal shoppers worldwide. For a limited time car shoppers can also take advantage of private sale offers. Nissan New Jersey dealer, Haldeman Nissan is now offering customers auto deals from $89 a month and with the release of their new auto deal site they are meeting the needs of frugal shoppers worldwide.” The $89 deal [for the Nissan Sentra] on the site has fine print aplenty– but I can’t read it. Or click on it. I’d kinda hoped the downturn would inspire dealers to clean-up their act. If anything, they’re getting worse.
More by Robert Farago
Comments
Join the conversation
Robstar, It's worse than you think. I was an aircraft broker. We didn't play that game either. The price is the price. We add the taxes based on where you live, and you are done. You can buy a new plane from about $25k to over $60MM (that's a kite wing on the bottom to twin engine jet at the top). The process includes paper work for both the state AND federal governments. And yet, no dealer I worked with played that game. And they wonder why they are going broke.
Anyone think we will see "interest only" auto loans for the first 3 years and then start paying the principal years 4-6 or 4-7?
I agree that such advertising just hurts the business in the long run as those that respond probably do not read the fine print and therefore they'll get ticked off for not getting that deal. The dealer is just looking it to get people into their showroom to work a deal on them. Of course the people that respond are just asking for it, as mean as that is to say. P.S. I was shopping for used XJ's recently, and I stopped by several small town used car dealers. I've never bought a car from one, and I never will! The people that use such places... good luck! Once place had pictures of Jesus on the walls (like I could trust them). They started off by asking me how much I could afford a month. I responded to saying I'd pay cash. Then I caught the manager in a lie about the vehicle's maintenance, and so I said good-bye!