Here's That Reventn You've Been Wanting

Sajeev Mehta
by Sajeev Mehta
heres that reventn youve been wanting

You know Houston is a town riding high on oil revenue when the local Lamborghini dealer invites members of the media to gawk at their latest inventory. Seeing the LP560 up close and personal and getting my fingerprints (oops!) on the Reventón was fun. And it turns out that Lamborghini Houston is the world's volume leader for the Reventón, cornering 20 percent of market. So they're stacking 'em deep and selling 'em cheap? Not at $2.5m they're not. The Gallardo is a different story: Lamborghini is reacting to market changes faster than anyone expected. Without the restrictive "list" of their Maranello counterparts, Lamborghini faces a glut of '08 Gallardos languishing on dealer lots. The days of easy money are gone, and used Gallardos' resale value keeps new car demand low. So the Raging Bull now only produces LP560s after customers buy them and keeps costs to a minimum with a fancy-schmancy IT infrastructure. (Thanks, Audi!) The customer specs their Lambo via plasma screen in the dealership's ritzy lounge, and the money saved goes to customer-grabbing promotions like shows and racetrack events. And unlike the tsunami of Tundras threatening Toyota's sales numbers, nobody in Bologna fears underproduction. That's just more time for the craftsmanship, baby.

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4 of 13 comments
  • Rtz Rtz on Aug 12, 2008

    How about an electric Lambo to give the Tesla some competition? How many thousands of horsepower can they crank out?

  • J.on J.on on Aug 13, 2008

    This car is the biggest rip-off in the auto industry today. Audi should be ashamed of themselves for making what is nothing but an über-expensive Murci with a body kit and some LED’s.

  • Sajeev Mehta Sajeev Mehta on Aug 13, 2008

    Its not a rip off if people around the world line up for it. Granted, it does say a lot about the people who'd buy a Reventón...but that's a whole 'nother story.

  • J.on J.on on Aug 13, 2008

    Just because a person doesn’t think they are being ripped-off, does not make it true. I bet if you paid a custom tuner to build a body kit and add some LED lights to a stock Murci to make it look like the Reventon it would cost you ½ of what [s]Audi[/s] Lambo charges.