Chrysler Unveils "Shop 'til We Drop" Incentive Program

chrysler unveils shop til we drop incentive program

OK, that's not the real name of Chrysler "We Don't Need No Stinkin' Leases" program. It's "Shop 'til You Drive." You have to admit: it's a lot less catchy than our version. I mean, I'm not quite sure how the ChyrCo message parses. Shop 'til you drive away? Shop 'til our salesmen drive you nuts? No se. Here's ex-Toyota and current ChryCo Prez Jim Press' official explanation [via Automotive News, sub]: "We are leveraging the move from leasing to retail purchases to offer our customers the best deals of the year and make buying as affordable as renting." No way Jose! Anyway, the bottom line: 40 percent off sticker for the Ram, 25 percent off MSRP for the Aspen, 24 percent off the Town & Country minivans and 28 percent off Grand Cherokees. Chrysler Financial is offering up to $2k cash on "select" retail purchases and expanding its 72-month financing. Apparently, Chrysler "Celebrates August Retail Purchase and Finance Enhancements." Please don't tell me a Lionel Ritchie soundtrack is heading our way….

Click here for "Shop 'Til You Drive Sales Event" press release

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4 of 9 comments
  • Ryan Ryan on Aug 01, 2008

    26theone - That is not sad at all. It just means reguardless of the price you will not purchase junk. I stand beside that mindset as well.

  • Rob Rob on Aug 01, 2008
    Busbodger : At what point does the price dip below the cost to build their vehicles? I think they passed that point a while ago. With increasing commodity prices, 0% finance rates, and 30%+ off, they are definitely losing money. Oh well - they have to make room for the new ram that will obviously sell at MSRP, right? They are idiots.

  • Nick Nick on Aug 02, 2008

    40%...before negotiating.

  • Daft Punk Daft Punk on Aug 02, 2008

    Fitting Lionel Ritchie tune for Chrysler: "Hello? Is it me you're looking for?" Apparently the North American market has hung up on them.