Hybrid "Fad" Set to Hit 1m Global Sales by 2010

Frank Williams
by Frank Williams
hybrid fad set to hit 1m global sales by 2010

Much to GM Car Czar Bob Lutz' chagrin, hybrids are a bit more than the flash in the pan he predicted . A study from RCNOS titled "Global Hybrid Car Market Forecast to 2010" (reported by Research and Markets) predicts global hybrid sales will experience a Compound Annual Growth Rate (CAGR) of 12 percent in the next six to seven years. They also prognosticate that the hybrid battery market will grow by 10.4 percent between 2010 and 2015. From 2008 – 2012, the hybrid component market will increase at a CAGR of 17.4 percent. The U.S. is the top market for gas – electric vehicles. RCNS says American hybrid sales should crest the 1m mark by 2012. At the moment, there are only a few major (i.e. remotely credible) players in the hybrid game. But with the Koreans and the Chinese busily developing their own hybrids, the playing field could become crowded in a hurry. And since competition drives prices down, the consumer will be the overall winner. Not to mention air quality and CO2 emissions.

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4 of 12 comments
  • Cammy Corrigan Cammy Corrigan on Jul 31, 2008
    geozinger You beat me to it. Why do people beat up on Bob Lutz when Carlos Ghosn said EXACTLY the same thing?
  • Kevin Kevin on Jul 31, 2008
    Hybrid “Fad” Set to Hit 1m Global Sales by 2010 So only 13 years into the Hybrid roll-out, they'll achieve a whopping 1.5% market share? That is pretty lame. Was that the point you intended to make? Do you realize how many cars are sold worldwide each year?
  • Holydonut Holydonut on Jul 31, 2008

    geozinger - Goshn wasn't as silly about the way he presented hybrids... but he is not a supporter of the technology. He, like many others, believe that alternative fuels and drivetrain configurations (that is, engines not based on a conventional petrol powerplant) are the way to go. Of course, the problem with non-conventional powertrains is that they do not achieve acceptance by consumers. Personally, I feel diversity in thinking is important. Being that there is never a 100% correct answer, I believe it's important that people try alternative solutions even in the face of topical criticism.

  • NeonNoodle NeonNoodle on Jul 31, 2008
    There’s really not much danger of a Tahoe hybrid taking that parking spot. First, GM would have to sell a few. That seems… unlikely… True. Though I was speaking more of being offended in general that a *store* is being political/playing favorites (and giving benefits) based on what I choose to drive. Kind of reminds me of going to a concert and the artist starts preaching his or her political views [shut up and sing].