GM Denies Refutation of Denial of Brand Termination
You can't make this shit up. The Wall Street Journal publishes an article saying GM is considering killing some of its "damaged" brands. GM spinmeister Tony Cervone categorically denies the story. The Detroit News says nope, it's true. And now CNNMoney reports that GM Marketing Maven Mark LeNeve sent a letter to The General's store owners denying the denial of the denial. In other words, the Wall Street Journal story isn't true. (They aren't killing brands.) "We engage you, our dealers, in this process of improving our business," the intercepted missive assures. "That is the extent of the 'examination' that is going on at this time for Saturn or any other GM brand. There is no breaking news here." That said, if one were inclined to read between the lines… "It is true that we constantly review our plan for improving volume and profitability for Saturn and all our brands," he wrote. Constantly reviewing as in checking results against targets? Nah, couldn't be. He must mean revising their sales targets downwards. Anyway, there is either more or less here than meets the eye. I think.
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