Toyota PHEV: You Mileage May Vary

Edward Niedermeyer
by Edward Niedermeyer
toyota phev you mileage may vary

With the autoblogosphere going ape over Toyota's hybrid three-fer, ToMoCo reps are tamping down the hype. Advanced Technology Group guru Bill Reinert tells Automotive News [sub] to chillax on the mpgs. "When we see the (claims of) 100 mile-per-gallon stuff, not everybody's going to get 100 miles per gallon." Toyota isn't backing away from its 40-mile, EV-only range for its forthcoming plug-in hybrids. But Reinert warns "the demands of real-world driving, such as rapid acceleration on freeway entrances, could dramatically reduce the all-electric range of plug-ins… just as some consumers have been disappointed by the real-world mileage of regular hybrids, plug-ins may not live up to those high hopes." Meanwhile, GM's "moon shot" plug-in electric – gas hybrid Hail Mary appears to run solely on media attention. In Jonathan Rauch's feature in the Atlantic Monthly, GM PR maven Steve Harris reveals that the Volt project came about because "The PR guys want something more sexy and dramatic, a singular point for our message. This issue of the environmental image was hurting the company substantially." Which will be as nothing compared to the hit to GM's rep if or when the Volt fails to meet its expected launch date or [as yet unspecified] price point.

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  • Offroadinfrontier Offroadinfrontier on Jun 12, 2008

    lmao @ translation. But but, what's the fun in having instant torque if you Don't floor it??!

  • Johnson Johnson on Jun 12, 2008

    So wait, GM ADMITS the Volt project started solely to get more media attention!?

  • Improvement_needed Improvement_needed on Jun 12, 2008

    seoultrain: very nice!!

  • Gcorley Gcorley on Jun 13, 2008

    I like the bit where the article quotes Andrew Farah (Chief Engineer of the Volt program) as saying "the car ... is 10 weeks behind the original schedule. Any more slippage, and the 2010 deadline will be history. Even if no more time is lost, he will have only eight weeks to test the underbody, the car’s structural base." Andrew Farah then goes on to say "... in some cars ... testing the underbody can take a year." Sounds like a rather optimistic timing plan to me!!!