Question of the Day: Which Ad Campaign is the Most Out of Touch?

Jonny Lieberman
by Jonny Lieberman

Last week we learned that GM has acknowledged Saturn has an image problem. Now, since TTAC started blogging, we've been stating that Saturn has an image problem, among other issues. But this is the first time the Detroit General has fessed up to it. How are they going to address this problem? Through advertising, stupid. Which got us thinking (I know, I know). Obviously Saturn's current Rethink campaign is not working, but are there others? And that thought led me to none other than Subaru. Have you seen the commercials for the Forrester? They're going after the CamCord demo. Look, we're big advocates of "know thy brand." Subarus appeal to Lesbians, hoons and people living in Oregon, Vermont or Colorado. And that's basically it. That said, can anyone explain this? At least in Canada they're getting closer. Can you think of other brands more out of touch?

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  • Opus Opus on May 15, 2008

    @sean362880 "I burst out laughing when I saw the new Toyota Sienna ad, shot in black and white, with the half clothed girl seductively touching the minivan on a beach. As if sex is the way to sell a minivan!" Actually, (the result of) sex has sold almost all of the minivans ever made!

  • Poltergeist Poltergeist on May 15, 2008

    Gotta add Chevy's latest "fuel efficiency" ads. Let's see the tiny crappy little Aveo gets 34 MPG!!! Wow that's impressive. Not to mention the "class leading" Cobalt "special M/T only" XFE that gets the same Highway MPG as every A/T Civic on the lot. "Class leading" my ass....more like "class-almost-leading....kinda."

  • Ricky Spanish Ricky Spanish on May 15, 2008

    Chevrolet an American Revolution? more like revoltingly American.

  • Mantraman Mantraman on May 15, 2008
    Cicero : I’m just trying to figure out what makes a car appeal to lesbians Just look at the front end of the old B9 Tribeca before they restyled it