Avis Puts the Hate on Saab

Robert Farago
by Robert Farago

What's with Avis' depiction of a Saab as a jilted [male] lover in this version of "Your Other Car" ad campaign? Any pistonhead worth his TTAC bookmark will immediately clock the cuckold as a "classic" Saab 900, produced from 1978 – 1993. (Anyone recognize the locale?) While that makes the ad's "star" a pre-GM model (in development terms), Avis rents GM products. The old Saab's design is not that different than the current models. And if they aren't similar looking enough for instant identification, they should be; when GM killed the hatch, they killed Saab. I digress. My main point: why didn't Avis choose a more generic, non-GM car for this diss, as they do for the other ads in the series? And why didn't Saab's brand managers protect the brand's heritage? What else have they got?

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4 of 21 comments
  • Willbodine Willbodine on May 18, 2008

    Don't forget another ad in this series: the Chevy minivan left behind for a Hummer.

  • Hansbos Hansbos on May 19, 2008

    It's the top floor short-term parking deck at SFO. I used to park there before BART was extended to the airport.

  • Ricky Spanish Ricky Spanish on May 19, 2008

    I actually like this ad because it disses the Saab, meaning there will be more available on the market this fall for me to pick up as my winter beater.

  • Boofie59 Boofie59 on May 19, 2008

    Its actually on the roof of the AVIS rent a car garage at Newark Airport, near AVIS' headquarters in Parsippany, NJ.