Autextremist Posts on Autoextremist.com: Pontiac Is Toast
May 8th, 2008 10:41 AM Share
Peter DeLorenzo, the TTAC-aversive self-styled Autoextremist, has posted his Wednesday rant. Sweet Pete begins by claiming "It's all over but the hand-wringing for Pontiac." We would have gone with "bar the shouting," but true dat. DeLorenzo blames Pontiac's problems on GM's divisional confusion, it's lack of car culture and a dearth of Pontiac advertising. "Unless they can back those products with enough marketing and advertising horsepower," the former ad man insists, "It ultimately doesn't matter." Meanwhile, the Autoextremist's extreme adoration of GM Car Czar Bob Lutz shows incipient affection alienation. "The one thing that Lutz has misjudged since he began his tenure at GM is that he never did 'get' Pontiac. His idea that Pontiac should be the "affordable BMW" is flat-out wrong… Pontiacs should be raucous, distinctly American cars with real attitude, appealing to people who enjoy marching to a different drummer and who like to go their own way." Even so, DeLorenzo takes GM's beancounters to task for failing to follow the Motown Messiah. Sweet Pete says Maximum Bob has only succeeded in energizing a "network of True Believers." From there, it's the usual GM product renaissance shtick, DeLorenzo's potted version of Pontiac's history (so to speak) and a plea for restoring the former Excitement Division to it's imagined former glory. You know, GM should put DeLorenzo in charge of Pontiac. No, really. Why the Hell not?
Published May 7th, 2008 10:47 AM