GM Hybrid Sales Suck
Commentator KixStart was kind enough to listen-in on GM's conference call on our behalf. He filed this report: "During the Q&A, Jeff Green of Bloomberg News asked if they could break out hybrid sales, 'now that you have some on the market?' According to NA Marketing Maven Mark LaNeve. GM sold "577 hybrids [in March], of that amount, let's see, about 450 were the new Tahoe and Yukons; we're just starting to get some some adequate inventory out… The Malibu and Aura hybrids are just getting into the market, just had a handful of deliveries, 30 between the two of them." LaNeve said there was 'lot of interest, lot of dealers taking orders' which they hope to fulfill in the coming months. Green asked if there were any sales earlier in the quarter, (i.e. January and February)? In February… '300 above that, 843 for the quarter.' No number at all mentioned for January. Zero hybrids in January more or less fits with 577 March plus 300 for February; roughly equal to 843. Their calculators do seem to be more than a bit casual. One way or another, though, the numbers are tiny. Does it really take this long to ramp-up these things? My understanding: GM had 1200 hybrids on the way to the dealers as of the end of last month. The red ink for GM on this technology must be horrendous."
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