Daily Podcast: Regular Readers of This Site…
will know that I'm a firm believer in branding guru Al Reis' dictum that the tighter a brand's focus, the more powerful it is. A Porsche that only makes sports cars is a stronger brand than a Porsche that makes sports cars and SUVs. TTAC's Best and Brightest will also recognize the blatant hypocrisy of this stance. This website does three things: news, reviews and editorials. The clumsy nature of our site design represents my ongoing– and largely unsuccessful– attempts to reconcile this triumvirate. An opportunity has recently arisen to right this wrong, and I want to get your feedback. How would you feel if we had three inter-linked car sites? The first would be a kick-ass news blog. TTAC would be the second: home of editorials, forums, social networking and all news-related comments. The third would be a car review site. TTAC writers would populate all three sites, which would maintain our high standards of editorial integrity. Your feedback would be most appreciated. Meanwhile, Justin and I discuss the day's news.
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Please don't change anything. I love the site the way it is :D
I think you should start off with three sites doing three different things ... and then you can start having each site do some of the same content as the others ... and then you can eventually have three sites that are all the same but under three different brand names.... And then you can release a 4th site that's almost independent.... And then you can take away its independence and make it like all the rest... And then you can shut one of the sites down. ...Nah, that would be crazy.
Have a look at what the Anandtech and Dailytech websites do. The two are family members, but they’re distinct. Editorials and news on one side, reviews and a forum on the other. The comments themselves on Dailytech often leave something to be desired, but the format may offer something to TTAC. It’s easy to identify individual conversations and common threads among the hundreds of comments. The comments and conversations are the strongest features of TTAC. Keep that across all (two, in my opinion) of your sites.