NYT's Dyer on Scion XB: "Is It Worse to Be Polemic or Forgettable?"
TTAC is often accused of torturing prose in the name of… showing-off in a smarmy-ass, we're trying too hard to be funny kinda way. We prefer to think of it as cutting edge infotainment, part of the "TTAC School of Automotive Criticism." Of course, that's about as pretentious as it gets. Unless you happen over to The Old Gray Lady for Ezra Dyer's psychographic breakdown of Scion's recent model moves. "The old xB was like a newly arrived Japanese exchange student who dresses like Max Headroom and pulls live sea urchins out of his lunch bag, blissfully naïve about his lack of assimilation. The new xB is like the same kid six months later, still unquestionably the product of a different culture, but now self-conscious of that fact and beginning to temper his perceived eccentricities with trips to the Hollister store and the occasional McRib sandwich for lunch." Translation: the xB's been assimilated– and not in a good way (a fact that's been well and truly documented hereabouts). I do like Dyer's xD vs. Matrix comparo leading-up to this mondo-metaphor. "Driving an xD versus a Matrix doesn’t mark you as antiestablishment any more than wearing an Old Navy sweater instead of one from the Gap." Now that's funny!
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