New Herms Bugatti Veyron is in the Bag
I fondly remember the last time I made the run from Vienna to Constanta, Romania. Hey, if you want the good caviar you go to the source, right? There I was snuggled into my Veyron, cruising merrily along at more than 400 k/ph dreaming of polo greens when it hit me. These seats suck! Worse, my wallet doesn't match my luggage and this claptrap's wheel locks are merely festooned with the letter B– just like all those investment bankers' Veyrons. I'm special dammit! Luckily, Bugatti knows all this. They also know that the type of bloke willing to plunk down $1.2m for a car isn't really going to think twice about dropping $2.3m. On the same car! That's why noted ascot manufacturer Hermès and designer Gabriele Pezzini have teamed-up to give the Veryron a million dollar once over. I mean, a $1.1m dollar once over. It's called the Bugatti Veyron Fbg par Hermès. Key features include bull calfskin on the seats and the dashboard, a matched wallet, paint and a radiator grill comprised of the letter H. Oh! The wheel centers are stamped with an H, too. Because you wouldn't want the peasants to think you're driving a plain old Bugatti. At least I wouldn't.
I bet over half of them will be sold to the Middle East and Japan.
Jeezum crow... Who'd of thought the Veyron would have a "base" model to be looked down upon. This is why the McLaren F1 will always be remembered with more reverance as the Ultimate True Supercar. The Veyron is... Impure.
The Hermes association might help them move a few copies to women as well. Nobody knows better than Hermes how to sell high ticket bling to the fairer sex.
Stuki: Any women buyin' Caddy XLRs because of the Bulgari key fob? I don't think so...