Hyundai Genesis in Person
One of the big car news events of the year has been the Hyundai Genesis. First, the details you need: RWD, three engine options (3.3 liter V6 from the Sonata with 240-ish hp, 3.8 liter V6 from the Azera with 270-ish hp, and the big boy 4.6 liter V8 with 380 horses). They still won't give any info on price other than "approximately what a 3-Series costs." And since that ranges from $32,000 to $50,000 (not counting the M3), that means about nothing. Now in terms of the vehicle itself, it has a general luxury-generic look, and the interior has well done parts (leather stitched on the dash) and some embarrassingly bad elements (fake wood a la 1994). The Hyundai PR flackers were totally tight lipped about a luxury brand in the US , and insisted they wanted to show people what Hyundai is capable of. Except that they aren't putting a logo on the front of the car, making it completely anonymous. It's hard to sell a "luxury" car alongside a 1.6 liter Hyundai Accent, and I think VW proved with the Phaeton that this kind of wild product diversity is a mess.