Daily Podcast: Are We Not Carmakers?
The less resources available to a group that needs them, the more fierce the competition for those resources becomes. If you're a consumer and the fight's for your dollar, this is a good thing. For the companies chasing your custom, the struggle to compete can exhaust their resources and lead to extinction. Which is good for you and a bad for them. (Survival of the fittest and all that.) All of which is a preamble to the fact that the deals on GM wheels are getting seriously serious. Regional GM dealers– including Cadillac and Saturn— are offering "pull ahead" leases until March 15. In other words, they'll forget six months of your GMAC Smart Lease to get you into a new lease. If you fancy a Chevrolet Silverado, well qualified (i.e. vertical) buyers can pick up a pickup on a 60 month zero percent loan. Can GM afford to offer these kinds of incentives? No. But they can't afford not to offer them either. Darwin, eh?