GMNext? Greenwashing, Round 2
GM seems to think their first attempt at countering greenwashing accusations was successful. So now they're readying their Web 1.99 GMNext website for round two. Who's up? Well, you may recall that GM stopped selling everything it owns to buy into an ethanol start-up called Coskata. (Car Czar Bob Lutz: "They put a bunch of bacteria in there that basically just eat and poop, eat and poop.") Tomorrow at 1pm EST, Coskata's CMO will participate in a GM "green chat." Wes Bolsen is expected to discuss Coskata's
subservience to partnership with GM and how their ethanol-pooping bacteria will someday, eventually, turn garbage into an endless supply of low-cost, pollution-free fuel. While we expect Bolsen will be a lot more forthcoming than GM's chief of American sales ops, Brent Dewar, what's the bet a GM minder will be breathing down Bolsen's neck? Anyway, the session is open to the public. We expect loitering members of TTAC's Best and Brightest to test the limits of free speech, and report back on our follow-up post.