Ford Prices the '09 Flex Crossover

Justin Berkowitz
by Justin Berkowitz
ford prices the 09 flex crossover

Remember back in January 2005 when we saw the Ford Fairlane concept at the Detroit Auto Show? After that proto-debut, Ford started flashing around pre-production Flex at various events here and there. In January 2007, Ford brought the production version of the Flex to the Detroit Auto Show again. On sale date? Summer 2008, as a 2009 model year car. Three-and-a-half years between concept and production ain't bad. But the fact that Ford has been trotting around production-ready versions of this vehicle roughly 18 months ahead of its on-sale date, well that's just asinine. But not as bad as the price, which Ford announced today. The three-row tall wagon will start at an almost reasonable $28,200. Want all wheel drive? Want a white roof? Leather? Gadgets? It'll cost you, all the way up to $37k or more. At least it's got the 3.5 liter V6 engine standard, and eventually an optional turbocharged EcoBoost engine. I'd still prefer an S-Max or Galaxy, but that's just Eurosnobbery. If this thing was on sale two years ago for $4k less…

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  • Umterp85 Umterp85 on Feb 27, 2008

    incitatus---others in this string do not share your opinion on the look of the Flex---and some do ---that's called polarization. I repeat---that is good for Ford because there will be enough that like the Flex look to sell at least 100K.

  • Kjc117 Kjc117 on Feb 27, 2008

    I think the price point is too high for their targeted Scion demographic.

  • Justin Berkowitz Justin Berkowitz on Feb 28, 2008
    @kjc117: I think the price point is too high for their targeted Scion demographic. Scion isn't the targeted demographic. This is a 3-row, 270-300 horsepower full size vehicle, about the size of a Toyota Avalon wagon.

  • Christopher Christopher on Feb 28, 2008

    The Flex is NOT a re-badge. It's not just a body tweak. It's a completely new vehicle utilizing the D3 platform.