Daily Podcast: The Conscience of an Industry?

Robert Farago
by Robert Farago

Have a look at the comments on the bottom of the Intellichoice blog post. The Editor/Publisher of the sham scam org (codenamed Flujo) signs-in to defend his employer's methodology. Apparently, the VW R32 did deserve "Best Value Award" for "Base Sport." So then, tell us how you came to that preposterous conclusion? "IC is completely above board and that point is not up for review." That got me thinking about marketing maven Al Reis' magnificent tome "Positioning." Specifically, his advice that sometimes it's best to position a brand against the competition, rather than for anything. "Avis. We're Number Two. We Try Harder." While The Truth About Cars says what we're for, using Al's strategy… "We're number 12,958 on Alexa's U.S. web ratings. But we annoy more industry blowhards than the other guys." Not the pithiest of straplines. I did favor "Vincit Omnia Veritas" for a while. These days, that line strikes me as something you'd see sewn into the slippers of an English aristocrat (who are generally coke-crazed scumbags, but that's another story). Anyway, whilst fumbling for my Ambien CR in the dead of night, the above declaration popped into my head. Pretentious moi? Your suggestions?

Robert Farago
Robert Farago

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