Your Guide to the Superbowl of Auto Ads

Justin Berkowitz
by Justin Berkowitz
your guide to the superbowl of auto ads

Do you like violent land acquisition games? You're in luck! And we even know the ad schedule for this weekend's Bowl of Superness; the playbook leaked out onto the net (was it secret to begin with?). Not surprisingly– considering the perks (Percs?) bestowed upon the top brass funding the athletic endeavor– the auto industry will be attempting to divert you from the salsa. The cost for 30-seconds of your (and a billion of your friends') time: $2.7m. Or less. Here's the run down.

First Quarter:

Audi finally unleashes the ad that's supposed to redefine luxury: "Audi selected The Godfather as a thematic foundation for its Super Bowl ad because the film expresses the idea of a new power rising in an established hierarchy." Stop smoking the ad crack boys; the Godfather is about a bunch of hoodlums killing hoodlums to become the top hoodlums. How's that for a business plan? uses their 30 seconds of fame to persuade you to visit their slow, boring, bloated website to increase your buying confidence. I'm not hotlinking their page because I'd have to call it tepid-linking, and that doesn't sound right. Bridgestone will remind you that tires are important, and theirs are worth buying.

Second quarter:

Rumor had it that Chevy was going to try to keep viewers from heading to the toilet by explaining the transition from gas-friendly to gas-free. Now GM's spot will show one or more hybrids from Chevy, Saturn or GMC. Toyota will debut the new Corolla. Here's hoping the game is still exciting.

Third Quarter:

More Bridgestone, then more The ad will include Alice Cooper and Richard Simmons having sex in a Chevrolet HHR. Or something like that. Hyundai really will attempt to redefine luxury, launching the new Genesis rear wheel-drive budget luxury sedan. The ad will attempt to make Mercedes, BMW and Lexus owners feel like they're suckers. Hyundai will take a second bite of the advertising apple to present… It's OK honey, I'll get the beer.

Fourth Quarter:

Toyota's 30-second spot about the Sequoia will be "family focused." As Toyota is already airing a family focused Sequoia ad, perhaps they're moving from high mileage to recycling.

[See the rundown here. TTAC will provide post-game Audi ad analysis on Monday]

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2 of 7 comments
  • Virtual Insanity Virtual Insanity on Jan 31, 2008

    BabyM: Yup, I remember those.

  • BKW BKW on Jan 31, 2008

    First Quarter: New Audi ad defines luxury, but does the car? Like 1000's of ads that have gone before it...this ad will be forgotten before the remote is turned off. Second Quarter: GM introduces new hybrids...yawn. Halftime: With the world watching, former Ford prez Petersen tries to come up with an answer to a question once asked by a reporter: "If Quality is Job 1, what is Job 2?" Just like before, he stands there...dumbfounded. Third Quarter: Tata Motors asks 70 million viewers to respond to a poll on whether they should buy Jaguar & Land Rover from Ford..or not. Fourth Quarter: spends mega-bucks for an ad on how to find useful info on their site. Good Luck.

  • Analoggrotto Robocop
  • ToolGuy Nice truck.Thinking out loud on a Monday: So if my next road-trip EV also has the towing capacity to handle a nice big (6'x14') wood-floor utility trailer (900 pound trailer weight plus 2090 pound trailer capacity = 2,990 pounds max) around town (say 10-mile radius typical for me), do I really need a truck anymore? (Probably not.) EV Towing Capacity (e.g., Model X = 5,000 pounds towing) Trailer (nice and low to the ground, see?)I'll miss you, truck. 😉
  • FreedMike Looks sharp. But did they fix the hilariously bad torque steer on the N-Line model? The one I drove brought back memories of the Omni GLH Turbo.
  • Kendahl I might believe that, on a back road in a rural county, one might run into a cop who doesn't know the law he is paid to enforce. However, I-75 is the main route for snowbirds, of whom a sizeable fraction are Canadian, commuting to and from Florida. It was the cop's responsibility to know that Florida honors foreign licenses. Nield should have hired a lawyer to rub that in.
  • Arthur Dailey So they cut the roof off the hatch area of a Dodge Journey?