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Your Guide to the Superbowl of Auto Ads
by
Justin Berkowitz
(IC: employee)
Published: January 31st, 2008
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Do you like violent land acquisition games? You're in luck! And we even know the ad schedule for this weekend's Bowl of Superness; the playbook leaked out onto the net (was it secret to begin with?). Not surprisingly– considering the perks (Percs?) bestowed upon the top brass funding the athletic endeavor– the auto industry will be attempting to divert you from the salsa. The cost for 30-seconds of your (and a billion of your friends') time: $2.7m. Or less. Here's the run down.
First Quarter:
Second quarter:
Third Quarter:
Fourth Quarter:
[See the rundown here. TTAC will provide post-game Audi ad analysis on Monday]
Published January 31st, 2008 8:11 AM
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- Zipper69 A Mini should have 2 doors and 4 cylinders and tires the size of dinner plates.All else is puffery.
- Theflyersfan Just in time for the weekend!!! Usual suspects A: All EVs are evil golf carts, spewing nothing but virtue signaling about saving the earth, all the while hacking the limbs off of small kids in Africa, money losing pits of despair that no buyer would ever need and anyone that buys one is a raging moron with no brains and the automakers who make them want to go bankrupt.(Source: all of the comments on every EV article here posted over the years)Usual suspects B: All EVs are powered by unicorns and lollypops with no pollution, drive like dreams, all drivers don't mind stopping for hours on end, eating trays of fast food at every rest stop waiting for charges, save the world by using no gas and batteries are friendly to everyone, bugs included. Everyone should torch their ICE cars now and buy a Tesla or Bolt post haste.(Source: all of the comments on every EV article here posted over the years)Or those in the middle: Maybe one of these days, when the charging infrastructure is better, or there are more options that don't cost as much, one will be considered as part of a rational decision based on driving needs, purchasing costs environmental impact, total cost of ownership, and ease of charging.(Source: many on this site who don't jump on TTAC the split second an EV article appears and lives to trash everyone who is a fan of EVs.)
- The Oracle Some commenters have since passed away when this series got started.
- The Oracle Honda is generally conservative yet persistent, this will work in one form or fashion.
- Theflyersfan I love this car. I want this car. No digital crap, takes skill to drive, beat it up, keep on going.However, I just looked up the cost of transmission replacement:$16,999 before labor. That's the price for an OEM Mitsubishi SST. Wow. It's obvious from reading everything the seller has done, he has put a lot of time, energy, and love into this car, but it's understandable that $17,000 before labor, tax, and fees is a bridge too far. And no one wants to see this car end up in a junkyard. The last excellent Mitsubishi before telling Subaru that they give up. And the rear facing car seat in the back - it's not every day you see that in an Evo! Get the kid to daycare in record time! Comments are reading that the price is best offer. It's been a while since Tim put something up that had me really thinking about it, even something over 1,000 miles away. But I've loved the Evo for a long time... And if you're going to scratch out the front plate image, you might want to do the rear one as well!
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BabyM: Yup, I remember those.
First Quarter: New Audi ad defines luxury, but does the car? Like 1000's of ads that have gone before it...this ad will be forgotten before the remote is turned off. Second Quarter: GM introduces new hybrids...yawn. Halftime: With the world watching, former Ford prez Petersen tries to come up with an answer to a question once asked by a reporter: "If Quality is Job 1, what is Job 2?" Just like before, he stands there...dumbfounded. Third Quarter: Tata Motors asks 70 million viewers to respond to a poll on whether they should buy Jaguar & Land Rover from Ford..or not. Fourth Quarter: Cars.com spends mega-bucks for an ad on how to find useful info on their site. Good Luck.