More Brandicide: MINI's Mini-SUV
Someone go get my Clonazepam. MINI has announced that it's building an SUV-type product, and cyber-mag Winding Road has the shots to prove it. Forget market share, ignore the ever-present push to increase sales numbers at any cost. The MINI Cooper was specifically, consistently and persistently sold as the anti-SUV– not the ante-SUV. This type of "every brand, every niche" mindset is killing the car industry, one BMW SAV, Mercedes hearse, Bentley hybrid, Audi city car, Lexus hypersport sedan and $29k Cadillac at a time. While most of those propositions are merely Three Stooges ridiculous, the MINI SUV (a.k.a. "Monte") has a major problem. It's not mini. It has to be quite a bit bigger, quite a bit heavier. It'll probably need (in some sense of that word) all wheel-drive. Oh, and a larger engine. At best, all that changes MINI from Mini to "Regular." Unless the new MINI SUV has Suzuki Sidekick off-road abilities, PASS.