Hindustan Avigo: Mamby Pamby Amby?
Talk about keepin' it real. The badge-engineered Morris Oxford built India's automotive economy from scratch, but a new era of econoboxes chipped away at the Ambassador's (a.k.a. Amby) market share and umm, charm. Like Detroit, Hindustan Motors must see the writing on the wall; the latest Amby sports a freshened interior and increased NVH control that take it from tail bone bashing to merely harsh. To accompany the new-ish electronically controlled powertrains and fully synchro'd transmissions (1974 called, they want their stuff back), the company's devised a new name to tempt aspiring if nostalgic-minded motorists: Avigo. Looking like a Mini (no caps) on the cheap, the jury's out on the Avigo's success in the fully-globalized land of Bollywood dancers and Bhangra beats. Tunak, Tunak!