Ford R&D Kicks Ass. And….?
According to The Detroit News, Ford has the second highest research and development (R&D) budget of any company in the world. That's not the second highest in the auto industry. That's the second highest R&D budget of any company in all industries. Ford's $8b R&D budget is second only to Pfizer's, higher than Microsoft's or Johnson & Johnson's. The second place amongst automakers falls to Daimler (formerly DaimlerChrysler, née Daimler-Benz) with a $7.34b budget. The total places it as Europe's biggest spender– but only seventh overall. So let's see… what are we getting from Ford's massive investment in R&D? There's a "new" Taurus which is a Five Hundred with a blinged-out grille, a "new" Focus that's based on an eight-year-old platform, an entire brand that's nothing more than rebadged Fords, and a "luxury" car brand with a 10-year-old flagship model sitting on a 30-year old platform. Yep. Sounds like money well spent to me.
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