Daily Podcast: To Review…

Branding guru Al Reis has soothed this publisher's fevered e-brow on more than one occasion. "Chill out," Big Al recently advised. "The strongest brands start small and grow slowly." If that's the criteria for brand strength, TTAC is the Kleenex of automotive blogs. Thankfully, we are growing. As expected, the Ten Worst awards (results on Thursday) are pulling in the punters. Also unsurprisingly, a percentage of these newbies have decided to check up on us on a regular basis. Not to steal the UAW's obfuscatory techniques, the last couple of weeks have seen about a 10 – 15 percent bump in daily uniques (that's you and your best buds). To capitalize on our momentum, I've managed to raise addition funding for the site's editorial budget. To reward our faithful scribes, I'm doubling the editorial and review writers' fees, from nothing much to well something's better than nothing. I'm also tripling the bloggers' pay, from you must be joking to are you kidding? I've hired a product guru, to provide at least two 800-word product reviews per week. And, most important of all, I'm looking for a Review Coordinator. I'm looking for someone to keep track of our reviews, schedule new ones with our stable of car hacks (and write some SVP), talk to manufacturers about getting press cars, secure test vehicles from another (still undisclosed) supplier and generally get us closer to aheadofthecurvosity. The pay is eh, but it IS a paid (freelance) position. If you're interested, please send a CV and a plea to frank.williams@thetruthaboutcars.com with the words "Review Guru" in the subject bar. Meanwhile, if you could email Thursday's Ten Worst award post to all your pistonhead pals, I'd be MOST appreciative.