Cadillac Nails Its Own Coffin. Again.
There may be those amongst you who believe that Cadillac should offer an entry-level model below the CTS. There may even be readers who give the ailing brand a better-than-even chance of creating a car that can compete with one of the most highly evolved models on planet Earth (BMW's 3-Series). But there's another group of car folk who consider the introduction of a [more] affordable model for Cadillac a form of brand suicide (Catera anyone?). In this camp, count GM's main marketing maven and former Cadillac GM Mark LeNeve, and current Caddy GM Jim Taylor. On the pro-how-low-can-you-go side, stands GM Car Czar Bob Lutz (like a Colossus), whose delusions of grandeur aren't all that grand, apparently. Automotive News [sub] reports– surprise, surprise– Lutz wins. His argument? A baby Caddy will help the brand in overseas markets– even though the Saabillac (BLS) has been a dismal failure. So, in 2011, General Motors will launch its baby Caddy on a "modified" version of its forthcoming rear wheel-drive Alpha platform. Caddy Jr. will be built in GM's Lordstown, Ohio factory; the same assembly plant that currently produces, wait for it, the Pontiac G5 and Chevrolet Cobalt.
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