Euro ToMoCo Cancels Land Cruiser, Raises Price of RAV-4. Whither Bugatti?
Auto Motor und Sport (via Just-auto [sub]) reports that Toyota is withdrawing the Land Cruiser from their Eurozone dealerships after this model year. The move comes as ToMoCo seeks to trim its entire fleet's CO2 averages to 140g per kilometer, as per voluntary European Union (EU) regulations. As the heavyweight SUV wasn't exactly a stellar seller and a new, more environmentally friendly Land
Crusher Cruiser is about to debut, it's no biggie. More interestingly, Toyota plans to increase the price of their hot-selling, recently redesigned RAV4 in order to curtail demand– and meet the CO2 target. The changes to Toyota's lineup illustrate the difficulty faced by smaller manufacturers like Porsche, who don't sell low CO2 machines that "average out" their gas guzzlers' emissions. Hence German manufacturers' campaign to get the EU to set CO2 limits based on vehicle size, rather than fleet averages. Just-auto figures that idea's a non-starter. Next question: can a brand under a corporate umbrella (i.e. Volkswagen's Bugatti) rely on the meta-group's high mileage cars to meet the regs? And even if they can, will the detrimental effect on the larger brand encourage the corporate mothership to jettison the CO2-spewing boutique brands?