Daily Podcast: Warning!
An investment banker once told me business isn't risky. People are risky. One guy can take a dumb as toast business plan and make millions. Another guy can take a slam dunk and forget to throw the ball. Divining where risk lives is a lot harder than it seems. The same biz brain said planning for failure is easy. If Cadillac's new sub-CTS doesn't sell, well, the brand has plenty of experience not selling small cars. But what if the mini-Caddy sells like hotcakes? Could the average Caddy dealer deal? What would it do to the Cadillac brand? Or Buick? Or Chevy? For GM execs who mutter "we should be so lucky," be careful what you wish for. Meanwhile, I wish governments would ease-up on the whole risk elimination business. Even global warming's most vociferous adherents will admit that the possibility of rising ocean levels flooding our coastal conurbations is a risk, not a dead cert. How far are we willing to go to eliminate that risk? Do we really need to force people out of their cars to do so? And who's planning for the potential problems that success would bring? No one. Until I see that kind of thinking on the issue, I'm staying out of it. Well, at least until Monday.