Pre-Loved Chrysler Pushing Used Cars

pre loved chrysler pushing used cars

Those zany marketing guys! Apparently euphemisms like "gently used" and "pre-loved" aren't enough to make us want to rush out and buy a used car. WebProNews brings us Chrysler's marketing mavens' latest attempt to obfuscate: "brand spankin' used." You can expect to see that phrase plastered all over used vehicle web sites like Cars.com and AutoTrader.com soon. Chrysler plans to list every certified pre-owned vehicle in every U.S. Chrysler, Dodge or Jeep dealer's inventory. That equates to over 20K vehicles listed each day. Why so many? Because Chrysler has a glut of used cars to unload since they [s]dumped[/s] transferred all of their unsold 2006 models into their used car inventory in June. Banning over 600 dealers from Chrysler's used car auctions probably didn't help move the metal either.

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