GM Lavishes $100m Ad Blitz on New Malibu/Hail Mary
GM plans to spend at least $100m to promote the new Chevy Malibu. In hopes of making the model more competitive against Camry and Accord and less of a fleet queen, GM has given the Malibu an Opelized makeover. John Wolkonowicz reckons "This will be the nicest-looking mid-size car out there. It's simple, and it looks capable and looks aggressive." But the Global Insight analyst also warns, "If they think they are going to cannibalize a bunch of sales from Camry and Accord drivers, they are fooling themselves. You're not going to change those people's minds." Bloomberg.com describes the Malibu as "the latest Lutz-inspired model that GM Chief Executive Officer Rick Wagoner is counting on to help end a seven-year slide in U.S. sales and recover from more than $12 billion in losses in 2005 and 2006." Here's hoping that the Malibu will be more successful in that mission than the last automotive marines sent to storm the beaches: the Chevrolet Silverado, Saturn Aura, and Lambda crossovers (Buick Enclave, GMC Acadia and Saturn Outlook).