GM Bribes Dealers to Stop Sales Skid
August 28th, 2007 10:03 AM Share
Interest-free loans haven't helped. Incentives up to $4K haven't helped. Maybe bribing the dealers will. Bloomberg reports that an internal GM memo states they're giving dealers cash awards to try to stop the seemingly inexorable sales and market share erosion. The General will give dealers a $250 bonus for every car they sell from August 23 through the end of the month. The dealers, in turn, "can use the money to boost discounts offered directly to consumers through most of September." Or they can just keep the money. In the memo, Buick, Pontiac and GMC general manager Jim Bunnell said, "We have an excellent opportunity to regain our momentum." Sorry Jim, but the last time your tri-division had momentum GM execs wore hats.
Published August 28th, 2007 10:03 AM
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4 of 13 comments
Once in a while I do contract work and they give me a car. Recently had an Impala and in a way if you don't have to pay for it it seems OK as it is nice to drive a car one can throw around and not give a sh*t about what happens to it. Sort of like the old square Bonneville's used to be. So because of reading here i go to the website and see how much it costs. Holy fu(*, 30K+? No way that I would pay more then half that for it.
cool im 250 dollars closer to a zo6
hippo im sure the car you were given to drive was a base Impala...i dont know what you priced on the "website"...they can be purchased for around $19000 USD plus tax. That is about the same as a new Camry LE. I suggest you look at something with an open mind.
"Sorry Jim, but the last time your tri-division had momentum GM execs wore hats." - FW Classic. I actually said, "Ouch!" outloud.