Esoteric Article on Road Signs Challenges ADD Pistonheads
"The letter shapes of Highway Gothic weren’t ever tested, having never really been designed in the first place. 'It’s very American in that way — just smash it together and get it up there,' says Tobias Frere-Jones, a typographer in New York City who came to the attention of the design world in the mid-1990s with his Interstate typeface inspired by the bemusing, awkward charm of Highway Gothic. 'It’s brash and blunt, not so concerned with detail. It has a certain unvarnished honesty.'" Still with us? Then don't miss the six-page Sunday Times article on highway signage, specifically one man's quest to change the typeface used thereupon. No, really. "There was the original Highway Gothic; British Transport, the road typeface used in the United Kingdom; Univers, found in the Paris Metro and on Apple computer keyboards; DIN 1451, used on road and train signage in Germany; and also Helvetica, the classic sans-serif seen in modified versions on roadways in a number of European countries." Let us know how it turns out.