Chrysler's New Blog Finds Its Voices
In an effort to show they're just as digital media savvy as GM, Chrysler V4.0 has rolled out their own corporate blog. So far, Voices of Chrysler contains the expected
PR drivel frank and open pseudo exchange of views expressing hope for the future, promising new product excellence, yada X 3. It's too early to tell if any of the suits will start issuing the kind of Maximum Bob Lutzian statements that float our e-boat. Three Chrysler execs have posted so far: Tom "I'm in charge" Lasorda, Ralph "the 300 was not a fluke" Gilles and Jason "You Talking to me?" Vines. Not suprisingly, Vines comes closest to providing genuine infortainment. Ever the optimist, he states "Our owners at Cerberus think [new CEO Bob Nardelli's] incredible track record in successfully running the many businesses he did… can speed up the recovery of The New Chrysler. More power to him, if you ask me." More power to you, Jason. Given Boot'em Bob's track record at Home Depot, drop us a line as and when.
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