One of the biggest clouds hovering over Better Place’s venture in Israel – and globally – is what stands behind the well-prepared presentations and thoroughly thought out, customer-oriented marketing. What makes the seemingly adventurous venture appealing to the business hounds investing their best capital in it? Such questions from journalists are usually answered with a neat smile, a corporate joke and a dry statement.
While Better Place still isn’t revealing its global business plan, it finally sheds some light on the numbers behind its Israeli venture, as part of a worldwide roadshow in preparation for the company’s upcoming $300 million capital raising.
In the last time we heard from Better Place – a little less than two months ago – we’ve witnessed the unfolding of the company’s first functional battery swap station. And yet we were left with one big question mark hovering over the entire project: the price for the end customer.
This question is particularly crucial for the Israeli market, where the vast majority of people owns a car and uses it for their daily commutes and where gas prices are amongst the highest in the world – about $8.3 per gallon. And while the company has already unveiled its prices for the Danish market, it hasn’t revealed the price of the car and monthly subscription for the Israeli market – until now.
When Better Place launched their Visitor Center in Tel Aviv, the attending journalists’ fingers couldn’t keep up with all the numbers and the promises flogged by the company chiefs: tens of battery switch stations to be built, hundreds of charging stations to be deployed and a thousand cars to be sold to Israeli customers each month.
Just over a year has passed since these statements made air, and in typical Israeli fashion – most of the goals were not met. Despite promising to begin delivery of cars in the beginning of 2011, Better Place has not sold a single car over the four months that passed since New Year’s Eve. And the number of battery switch stations built in Israel was – you guessed it – exactly zero. Until now.
It’s now way past bedtime, and I’m driving the new Honda CR-Z in one of those neighborhoods you wouldn’t be making your evening stroll in. Heads turn, necks stretch, fingers point. Blacked out windows of blacked out SUVs are rolled down. Everybody on the street seems to approve Honda’s new creation, but no one knows […]
Polo players don’t drive German superminis, in the same way Dustin Hoffman never pulled over near a Hollywood studio in a Chevy Celebrity. So, who does drive a Polo? The same people who drive a Golf – only ten years younger, with a bank account ten grand shorter. And until last year, these people have […]
Coupe – feminine noun. Cutting; cutting out; cut. According to the Oxford-Hachette French Dictionary at least, this is the definition of a word that always held special promise for car lovers worldwide. But the evocative nature of the term, and the fact that French is no longer the world’s lingua franca, have given today’s automakers license […]
You can spell favorite both ways – the American way, with a single ‘o’ – and the British way, with a ‘u’ following suit. The Ford Fusion and Ford Mondeo are not unlike this fascinating grammatical phenomenon: they both come from the same manufacturer, and they both answer the equally strong demand for misize cars […]
John Steel, 42. Resident Nurburgring hotlapper, amateur race driver and menace of all slow moving objects. On weekends, he likes thrashing his Porsche 997 Mark II GT3-RS around the local track. Karen Levy, 25. Professional mall stormer, party queen and dedicated student. Enjoys a fine café-latte by the Mediterranean Sea and the gentle spring breeze […]
Diesel clatter in a BMW is like watching Bullit to the tunes of Beethoven’s Fifth Symphony. In other words, distasteful and illegal in 48 states. And yet, driving BMW’s new X1 is a surprisingly John Deere-like experience. Is this a BMW or the ultimate agricultural machine? Maybe this sort of confusion is the X1’s worst […]
Hybrid cars may be green, but are they dangerous? According to Israel’s of Environmental Protection, this may be the case. A research committee funded by the ministry studied radiation from hybrid vehicles over the course of the last nine months, found ‘surplus’ radiation in some models sold in Israel and worldwide, reports Israel’s The Marker. (Read More…)
Charging stations are okay, really. Battery swapping stations are even better, and I honestly have nothing against Lithium-ion batteries. But we love cars, not infrastructure, and that’s what has been missing from our Better Place coverage: real car related stuff. So here I am, in the front seat of Better Place’s actual electric car. Of […]
Optimism and food were the two abundant commodities at Better Place’s press conference yesterday morning, announcing the company’s first Visitor Center, established – how ironically – inside what used to be an oil tank in Pi Glilot, a former gas depot. It seems that the entire event and the resounding optimism around it were eclipsed by HSBC’s recent $350 million investment in the company.