Posts By: Steven Lang

By on October 8, 2015


A quarter of a century can yield an amazing level of improvements to a modern day car — but this isn’t always the case.

Take for example a 1958 Chevrolet Bel Air and compare it with the 1983 Oldsmobile Cutlass Ciera. Even back in 1983, a 1958 Bel Air could offer the keepers among us the enduring joy of a long-term relationship. That big block Chevy V8, even in the early Reagan era, could give you a fiendish ear-to-ear grin behind the wheel. The Cutlass Ciera on the other hand was a rental car from birth with the vapid empty soul of a parts bin beater. It would take a special masochist of an owner to make that a long-term keeper.

Modern day cars have similar parallels.

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By on October 1, 2015

Jim Ellis VW

Twenty-two vehicles on the front line and not a single one of them a Volkswagen.

This wouldn’t be surprising if this were a used car lot or a new car store that sold a different brand, but this is Jim Ellis VW — the most successful Volkswagen dealership in the entire metro-Atlanta area.

How successful? They have two locations and sold Volkswagens every day for well over 44 years. This dealership was founded on day one with Volkswagens exclusively in their blood. No competitor in the southeast can come close to that level of enduring success.

So what does it mean when one of your most loyal dealers in the entire nation won’t even put your vehicles on their front line?

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By on September 18, 2015

Monte Carlo SS

One of my good friends and long-time TTAC commenters asked me this question.

Hey Steve,

If you have a moment, what are the high and low values right now at auction for the following:

2000 Chevy Monte Carlo SS 40K miles gold/tan

2006 Mustang GT premium 27K maroon/tan

2006 G6 GTP folding hardtop 53k black/black

I could only give him one response and it wasn’t, “Go play darts and put some numbers together!”

The answer came in three simple words.

Condition, condition, condition.

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By on September 10, 2015


Monday morning. Auction time. I have 116 vehicles in front of me and a 21-year-old supercar that’s making me think back to the days when truck engines in car bodies were still all the rage.

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By on September 9, 2015


I guarantee that every brand loyalist will have a reason to hate me after reading this article.

Every manufacturer sells a shitty car or two and then hides those defects behind a not-so-small army of lawyers, dealers, and corporate employees.


It’s the corporate American way. In our legal world, the power of denial can save you billions of dollars if you have the right army to fight your battles.

Every manufacturer plays this game. Every… single… one…

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By on August 31, 2015


“Honey? I just got into an accident!” she said.

My body experienced an instant adrenaline rush as my mind wandered through the worst “what if?” possibility of that moment, something like the image above.

My wife… Hospital… Pain… Medical bills… The other driver…

“Is everyone okay?” I asked in reply.

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By on August 25, 2015

4 a.m.

The alarms clocks ring. Both of them. Just in case I get any funny ideas.

I go through the semi-conscious motions. Clothes… suitcase… glasses… coffee… breakfast. By 4:15 a.m, I’m out the door and driving to the airport in a 21-year-old Geo Prizm. I figured that a 5-speed and a stark lack of noise insulation will keep me alert. Thanks to Atlanta’s penchant for using steel plates to cover up every possible pothole on the road, I am not disappointed.

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By on August 17, 2015

You may have noticed that car dealers get bashed by the mainstream media on a regular basis.

There are a few good reasons for that.

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By on August 12, 2015


Imagine if you will.

The world’s largest and most consistently successful automaker is in deep trouble. Not because of profits, but because of products.

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By on August 4, 2015


Automakers have collectively spent tens of billions of dollars trying to concoct schemes sales campaigns that make consumers perpetual debtors instead of long-terms owners.

$129 a month. 0-percent financing. Move the decimal point here and the first payment there. Sprinkle a healthy amount of small print, toss in some advertising that pushes the right buttons, and keep driving down credit standards to the point where you maximize your long-term profits.

It takes the right financial recipe — and an awful lot of money — to keep any automaker in the black. The mathematical truth of the auto industry is that automakers can’t do anyone any favors, anywhere, if they don’t successfully cater to a healthy audience that embraces debt as a long-term financial proposition.

So with that said, how should automakers cater to the keepers among us? Those new car shoppers who buy once, and then try to keep their cars until they are often times worth more dead than alive?

(Read More…)

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  • Contributing Writers

  • Jack Baruth, United States
  • Bark M., United States
  • Chris Tonn, United States
  • Doug DeMuro, United States
  • Steven Lang, United States
  • Brendan McAleer, Canada
  • Vojta Dobes, Czech Republic
  • Matthias Gasnier, Australia
  • W. Christian 'Mental' Ward, United States
  • Cameron Aubernon, United States