Posts By: Mark Stevenson

By on May 27, 2016

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By on May 25, 2016

"Mad Max: Fury Road" Tank Truck

In a post-apocalyptic world, tank trucks are driven non-stop to quench an unending thirst for fuel. Those drivers pilot their big rigs day and night, running on little sleep, as they plow through a desolate wasteland.

Now change “post-apocalyptic world” to “Michigan” and you have this week’s dumb decision made by governor Rick Snyder.

Snyder, as a way to deal with a “state of energy emergency” in the Michigan’s Upper Peninsula caused by a pipeline shutdown, lifted driving time restrictions on heavy-duty truck drivers carrying gasoline and other transportation fuels.

Because nothing — nothing — can go wrong when you combine tired truck drivers and tons of flammable liquid.

(Read More…)

By on May 24, 2016

Wyper Logo, Image: Wyper

Automotive search startup AU.TO is getting into the mobile game, and it wants you to find your next car in the same way you judge members of the opposite (or same) sex — at the swipe of a thumb.

AU.TO’s newest initiative is called Wyper (rhymes with “swiper”), and the company bills the app as “Tinder for Cars.”

I found this interesting, so I asked a few questions.

(Read More…)

By on May 24, 2016

Subaru Camp Out/Xena Lvr Ad Targeted at Lesbian Customers, Image: Subaru

Subaru didn’t always enjoy the recession-beating success it’s famous for today. In the ’90s, sales at Subaru were in the tank, and marketers in the company needed to do something different.

After identifying core groups interested in its cars, Subaru found something curious: lesbians, for whatever reason, loved Subaru. For our edutainment, Priceonomics has detailed the history of Subaru loving those lesbians right back.

(Read More…)

By on May 24, 2016

Alfa Romeo Giulia QV at LAAS2015 with Reid Bigland

Look up, waaaay up.

Human redwood and former Canadian junior hockey star Reid Bigland adds yet another set of responsibilities to his resume thanks to an executive shuffle at FCA.

Bigland replaces Harald Wester as CEO of both Alfa Romeo and Maserati brands effective immediately, though Wester retains his Chief Technology Officer position with the group. Both men will continue to sit on the Group Executive Council, which has increasingly insulated Sergio Marchionne from regional brand operations.

(Read More…)

By on May 23, 2016

RCMP Ford Crown Victoria at Parliament in Ottawa, Image: Bobby Hidy/Flickr

Since Steph and I are citizens of a country that didn’t institute a constitution until its 115th birthday, we get to celebrate holidays that even the British ignore.

(Read More…)

By on May 22, 2016

Jim Farley, Image: Sam VarnHagen/Ford

Motor Trend, a part of the “TEN: The Enthusiast Network” machine, grabs the marketing attention of automaker C-suites in ways that this humble blog can’t — and won’t.

Using its clout, you’d think Motor Trend would dig up the goods when given the chance to sit down with Ford’s main man in Europe, Jim FarleyYou’d think wrong. Instead, Motor Trend offers up this stunning, 530-word game of interview softball.

(Read More…)

By on May 22, 2016

Lexus LFLC Concept, Image: Lexus

… unless you’re Chinese, in which case Japanese luxury brands are definitely designing those grilles for you.

According to Automotive News, China is poised to eclipse the United States as the number one luxury car market. To get ready for that eventuality, Japanese luxury car brands are designing their cars to cater to the tastes of affluent, young, Chinese car buyers.

(Read More…)

By on May 22, 2016

2015 BMW i3 Range Extender, Image: © 2015 Alex L. Dykes/The Truth About Cars

Owners of BMW i3s equipped with optional range extenders — read: two-cylinder engine that generates electricity — are suing the automaker for an issue that could leave those drivers going slow in the fast lane.

According to Green Car Reports, the BMW i3 REx will drop down to 45 miles per hour under certain conditions, which some owners believe is a safety issue.

(Read More…)

By on May 20, 2016

2008 Chevrolet Corvette ZR1, Image: GM

General Motors filed a trademark application for the “ZR1” name, reports AutoGuide, once again fueling rumors of the second coming of Jesus a mid-engine Chevrolet Corvette.

The last time a Corvette wore the ZR1 designation, it came packing 638 horsepower thanks to a blown 6.2-liter LS9 V8. The next ZR1, however, may just eclipse the 707-horsepower Hellcat duo for the Horsepower Wars Output Crown.

(Read More…)

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