Posts By: Marcelo de Vasconcellos

By on May 7, 2015

Fiat 500 "Topolino"

As FCA holds their first annual general shareholders meeting in Amsterdam (after 114 such meetings in Turin), Pirelli has been sold to the Chinese. Pininfarina negotiates its sale to Mahindra. The Italian automotive industry as a whole is in a sad state. The reasons for this are many, but the process of “de-Italianization” of the country’s auto industry continues. In the end, all there could be left is a memory and many homeless ghosts.

(Read More…)

By on April 24, 2015
Renault Logan

Renault Logan

Among the first to come to Brazil when the market was opened up again in the 1990s – after a hiatus of almost 50 years when this country closed itself off to the world – Renault has seemingly reached a limit in Brazil. Its market participation has hovered around 6 percent for years. Now, hungry for more, the French company is showing its new plans that will deeply affect their operations in Latin America at large and shake up their manufacturing base in South America, most especially Mercosur (namely Brazil and Argentina).

(Read More…)

By on April 19, 2015

The last time I saw this car it lay bare and gutted in front of me. The seats had been pulled out, the dash taken apart and wires dangling. The carpets were in the process of being removed. All of this in an effort to find the source of an infestation that had plagued it.

By on April 14, 2015


Oh, Brazil. Not having the cars, the will or possibly the means to offer proper SUVs to customers back in the 90s, local makes did as the always do and improvised. Raise up the suspension, modify it (or not) as needed, insert bigger wheels, add lots of plastic cladding and graphics, and your pseudo-SUV common hatch or station wagon is magically transformed into an “aventureiro”.

(Read More…)

By on March 27, 2015


Like it or not, compact SUVs, particularly B-segment vehicles, are the segment to be in right now. They may be anathema to enthusiasts in the developed world, but in developing markets, their is no hotter property. In Brazil, where the Renault Duster and Ford Ecosport have reigned supreme, the market has just gotten a bit more crowded.

(Read More…)

By on March 20, 2015

Lula Inauguração

And then came the 90s.

With democracy finally back, a new Constitution, and new economic ideas and policies forcing the market open, the slow pace of the 80s suddenly gave way to much friskier times. General Motors was the first to make use of the opportunities, they would import systems and brought on the best Opel had to offer. The Corsa was launched and soon had long waiting lists and people paying over list price. It followed Fiat’s plan, a small car with lots of color and accessory options. Two door and four doors. Soon, sedan, station wagon and a pickup version. All highly successful, all putting pressure on the Gol and derivatives. (Read More…)

By on March 19, 2015

JK Fusca

There are a couple of things that mark Brazilians of all stripes. Football (the “real” world type) is surely one. There are many others. “Feijoada” is something almost every Brazilian loves, and the “caipirinha” drink has been a constant forever. However, things change. Brazilians now drink more beer than “cachaça” that is the basis for caipirinha and the city of São Paulo boast more sushi bars than Tokyo and eats more pizza than Rome, Milan and Turin combined.

(Read More…)

By on March 7, 2015


As I pulled into the gas station last week, I faced a decision. Regular gasoline was on sale for R$3,199 a liter, while ethanol (or “álcool” as we old timers insist on calling it) was R$2,299. That meant the sugarcane derived fuel was 71.8% of the price of gasoline. Bearing in mind that gasoline in Brazil is actually E25 and will soon be E27, the rule of thumb is that if the price of ethanol is 70% that of gasoline, it compensates to pump it in spite of the mileage drop.

(Read More…)

By on February 26, 2015

Bad reputations are earned in short order and shed only after many years of good behavior. For car companies, such bad raps come relatively quickly and sometimes decades are needed to overcome them. For Fiat, the cute sobriquet Fix-It-Again-Tony seems to be unavoidable no matter how they actually compare in most reliability studies. The fact […]

By on February 19, 2015

Walking up to the pearl white, Japanese-Brazilian, new Nissan March, I smile. Can’t help it. It looks so cute. Especially in this top-of-the-line version all prettied up, with the bigger (and good-looking) wheels and its funky design that though more grown up than before, is still playful. Plastichrome abounds and can be found in the […]

Recent Comments

New Car Research

Get a Free Dealer Quote


  • Contributing Writers

  • Jack Baruth, United States
  • Bark M., United States
  • Chris Tonn, United States
  • Doug DeMuro, United States
  • Steven Lang, United States
  • Brendan McAleer, Canada
  • Vojta Dobes, Czech Republic
  • Matthias Gasnier, Australia
  • W. Christian 'Mental' Ward, United States
  • Cameron Aubernon, United States