Posts By: Marcelo de Vasconcellos

By on October 16, 2014

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With an expected attendance of over 750,000 visitors, the biannual São Paulo Auto Salon opens its doors to the public on October 30th and will go on for 11 days. By far the largest of this kind of fair in Latin America, the organization of the show ambitions to turn it into one of the five largest in the world and make it the world’s premier compact car launch platform. In 2012, only with Brazilian tourists going to see the show in the city of São Paulo, that city grossed over R$250 million. This year, expectations are that tourism, and all other businesses involved, will make 30 percent more than they did at the last one.

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By on October 10, 2014

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In my recent reviews of entry-level cars in Brazil (VW up! and Fiat Uno), I spoke of how these new cars are adding technology to confront newer cars sold in the category immediately above, that of the midlevel compact (Ford Ka). Entry-level car participation in the market is under such pressure, that there are few launches aimed directly at that segment, while the midlevel compact has received a plethora of novelties.

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By on October 3, 2014

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Though Christianity is a huge minority in South Korea, it would seem Hyundai has not learned to heed to that biblical injunction. Its long-time partner in Brazil, the CAOA group, has just been fined to the tune of 1 billion reais for non-payment of taxes and fiscal fraud.

Hyundai’s position in Brazil has always been complicated. Back in the 90s, in a bid to bring car makers into Brazil, the federal government extended tax credits and credit lines rather freely and Asia Motors, a mainly light commercial vehicle maker, was one of those contemplated to build a factory in this country. Asia Motors pocketed all it could.

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By on September 29, 2014

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The bi-annual IAA Nutzfahzeuge, or, roughly, commercial vehicle salon, in Hanover, Germany is in its 65th edition. Efficiency, connectivity and automation seem to the main themes of the current fair. Picking and choosing among the various van, truck, bus and supplier offerings, I chose three to highlight.

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By on September 25, 2014

Cars do not exist in a vacuum. Besides all the regulations they must follow, there are market realities and competitors. Some makers are able to rise above the fray and charge more for their products as there is a perception that the cars are somehow superior to others, as is the case for many a […]

By on September 19, 2014

Launched at a time when the new car market in Brazil is relatively stagnant, the new Fiat Novo Uno is causing less of a stir compared to when the round square themed Uno was launched four years ago. There are no lines at dealers and people’s attentions are divided among upstart competitors like the Ford Ka […]

By on September 10, 2014

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João Paulo de Oliveira found it hard to find another job after he was fired by Rapistan, a Michigan-based conveyor belt maker, in 1980. He was detained or arrested another five times until the Brazilian military dictatorship, that had successfully realized a coup d’état in 1964, and returned power to civilians in 1985. Oliveira claims that no other company would hire him after he lost his job, and hge was constantly threatened by police. His crime? Being a union member at a time the military considered strikes as subversive communist movements.

Oliveira declares that he and many other union members suspected that private companies, including many auto makers collaborated with the state’s repressive forces. Apparently, his suspicions have been borne out.

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By on September 7, 2014

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After showing off the beautiful Peugeot Exalt at a previous auto salon, embattled PSA is showing that the spectre of death breathing down their neck has really focused the company’s attention.At the 2014 Paris Salon, Citroën’s sub-brand DS has prepared an arguably even more stunning concept, the very aptly named Divine.

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By on September 5, 2014

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The Senate of Brazil has just approved the law permitting that an additional 2.5% of anhydrous ethanol be put into what is sold as gasoline in this country. After an increase in 2013 from the previous 20% limit to 25, now cars will have to adjust to the new limit of 27.5%. Now, gasoline cars, made to run on fuels with much less ethanol content, will now have to perform with as much as 30% of ethanol in their fuel.

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By on August 31, 2014

The car-based small pickup market was launched in Brazil by Fiat during the 1980s. Taking a 147 as its base, the Italians cut out the back seats, added a bed, beefed up the suspension and called it good. The market deemed it so, and soon, there was a whole new segment gracing Brazil’s roads, with […]

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