Posts By: Doug DeMuro

By on January 29, 2016


I wish I had $100 for every time someone told me their rare car was going to shoot up in value. If I did, I would invest it in the stock market, which is something that actually might shoot up in value. Their rare car, of course, will stay behind, largely due to the old adage that just because something’s rare doesn’t mean it’s valuable.

I remember the first time someone told me their car was rare and so it would increase in value. I was in high school, and a classmate of mine had just bought a Jeep Liberty Freedom Edition, or some such bizarre Jeep special edition where they change the wheels and add two-tone seats in an attempt to get people to buy it.

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By on January 27, 2016


After considerable thought, I have come to a conclusion: sunroofs are weird. I mean, think about it: it’s a hole in the roof of your car, designed to allow you to … what, exactly? Look up at the sky? While you listen to the incessant rattling caused by the fact that there’s a hole in the roof of your car?

Yes, folks, I’m being serious. Today I’m writing about sunroofs. And there’s a reason for this: I have recently come to the realization that sunroofs, unlike virtually any other feature or option available on an automobile today, provoke some seriously strong opinions. Some people like them. Some people hate them. Some people really hate them. I haven’t found anyone who really likes them, except for myself.

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By on January 15, 2016

06 - 1988 Cadillac Coupe Deville Down On the Junkyard - Picture courtesy of Murilee Martin

When I was a kid, there was a plentiful selection of automobile choices for old people. There were Buicks. There were Cadillacs. There were Lincolns. There were Oldsmobiles. There were even a few Japanese cars that clearly catered to the elderly. “Enlarged Speedometer Font” was an actual option on more than one vehicle when I was younger.

But what about today?

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By on January 8, 2016


I buy a lot of cars, which means I often find myself thinking about car sellers and buyers. These are two interesting groups of human beings. In many cases, they’re openly trying to screw you. In other cases, they have no idea they’re screwing you, and you don’t discover they have until four days later when you go to put your briefcase in the trunk and it’s full of rain water.

This got me thinking: What is the least trustworthy group of automotive sellers in existence?

I’ve bought cars from all of them. New car dealers. Used car dealers. Family members, friends, auctions, and strangers on the Internet, from Craigslist to to Autotrader to web forums. Every transaction is a little different. And every time, I’m wonder to myself: Is this person going to screw me?

That’s why I’m soliciting your opinion on a topic that’s near and dear to my heart (and wallet). Which car seller can you count on to be the very worst?

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By on December 30, 2015


I was driving along the other day, and I found myself behind an Audi A6. A new Audi A6. A brand-new, midsize, luxurious Audi A6 sedan. And I thought to myself: When was the last time I saw one of these things?

This wasn’t always the case. Back in the late 1990s and early 2000s, you saw the Audi A6 everywhere. They had that cool rounded design, and they were the dream of anyone who had an A4, or a 3-Series, or a C-Class. The Audi A6: The car that says you’ve made it — and that you need all-wheel drive.

So what the hell happened after that?

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By on December 22, 2015


So I got up behind a Dodge Grand Caravan the other day and I started thinking about my youth. This is because, in my youth, the Dodge Grand Caravan was an acceptable vehicle to drive, and not something you were stuck with when Enterprise ran out of full-size sedans.

There are two reasons for this: 1. Back in the day, the Dodge Caravan didn’t really have any competitors, so we didn’t really know that there were better options out there. Honda had the hinged-door Odyssey. Toyota had the weird-ass Previa. It was a mess; more importantly, 2. There were so many different versions of the Dodge Caravan that you were pretty much stuck buying a Dodge Caravan even if you actively avoided buying a Dodge Caravan.

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By on December 18, 2015


So I’m driving along the other day, and I get up behind this Toyota Sienna that looks like it has a body kit. And not just a body kit, but powder coated wheels, too. This thing looked like your standard airport rental Sienna had been turned over to the people in charge of making Hyundais appealing in their last model year before a redesign.

It turns out that this vehicle is available for order from your local Toyota dealer. It’s called the SE Premium, and Toyota pitches it as a minivan that offers “extra swagger” for your whole family, as if your whole minivan-owning family already has enough swagger to go around, but some extra couldn’t hurt.

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By on December 14, 2015

2015 Ford Mustang Exterior-003

The new Mustang is handsome, isn’t it? I was behind one the other day in traffic, and I couldn’t take my eyes off it: in the right color, with the right wheels, there’s a good argument to be made that the Mustang is one of the most attractive coupes on the market today. Too bad it’s still just another in a long list of retro designs.

I was thinking about this recently because there has been a lot of retro designs in the last few years — and virtually all of those models are still sporting retro designs. Which leads me to wonder: Has anyone ever actually successfully followed up on a retro design? Has anyone ever created a retro design, and then un-retroized it, and still found success?

In other words: Once you’ve gone retro, is it even possible to go back?

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By on December 4, 2015


I was driving along the other day and I cozied up behind a Hyundai Equus, which is the finest luxury sedan ever manufactured, assuming that you a) work for Hyundai, or b) are a Korean diplomat. I personally think it is merely OK.

And here’s why I think it’s merely OK: the damn thing starts at $62,500 with shipping. Although I realize that’s a discount compared to a Lexus LS or a BMW 7 Series or a Mercedes S-Class, that’s still an enormous amount of money to pay for a Hyundai. I don’t care if the thing has a Baroque-era fountain in the middle of the back seat and a trunk full of precious metals: sixty-two grand is a lot of cash for a subtle design from an unproven luxury car company.

Most people apparently tend to agree with my point of view, because from what I’ve seen, the Equus sells about as well as tangerine-flavored dog food. Sure, there are a few buyers, but there are always a few buyers for anything, like the Suzuki X-90.

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By on November 30, 2015

Scion C-HR Concept (54 of 74)

I am writing to you today from Los Angeles, California, which is currently 65 degrees Fahrenheit (also known as 1.4 million degrees Celsius) and home to approximately 800 Mercedes G-Wagens per square mile (6.7 million G-Wagens per square kilometer).

I have been driving around Los Angeles for about a day and a half now, and I have very much appreciated all the unique cars I’ve seen. For example, I have already seen: The new Scion iM. The new Smart car. An early 2000s Toyota RAV4 EV. Bright red and bright green examples of Porsche Cayenne GTS. And the new Toyota Prius, which I personally like, even though the vast majority of car enthusiasts believe it to be Satan in hybrid hatchback form.

But the main automotive event going on right now in Los Angeles is not on the streets. It’s inside, at the Notorious B.I.G. Convention Center, where the Los Angeles Auto Show is currently underway. I watched this auto show with great interest, because many exciting new cars were revealed, and then quickly forgotten about moments later when the next exciting new car was revealed.

And so, today, I ask the question that is on the mind of virtually everyone, from automotive PR directors to automotive PR directors’ assistants: Why the hell are we still doing the whole auto show thing?

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