For over four years now I’ve contributed to this site and others as “Bark M.” Initially, there was some confusion about who I was, why I had a pseudonym, and if I was possibly Jack Baruth in disguise. I’ve spent that time giving you my insights on the automotive industry, the inside scoop on what goes on at dealers, and everything I know about the car-buying business.
Yet, now and then, somebody who disagreed with me would pipe up: “You don’t know what car dealerships are like,” or “What are your credentials, buddy?” I could never really share anything other than, “Trust me, I know what I’m talking about.”
Today, I’m here to tell you that my name is Mark Baruth, and for the last four years I worked on the inside of one of the biggest companies in the automotive world. This is my story.