#vision-s

During Sony’s keynote presentation at CES 2022, the company revisited the VISION-S 01 sedan it had previewed in 2020 only to follow up with the new VISION-S 02 crossover (above) and the announcement of Sony Mobility. While Apple has been flirting with building an automobile for years, Sony has actually decided to roll the dice by launching a new company and even has functional prototypes to help woo the public.

When it comes to forward-thinking concept vehicles, “vision” ranks among the most popular words used by automakers to convey their futuristic aspirations to the general public. Among real-world production models, the letter “S” best signifies a vehicle either at the top or bottom of its game. There’s no in-between when it comes to S; it’s either Sport, or base.

So it’s forgivable if the reader finds the name bestowed on a prototype vehicle launched Monday night at the Consumer Electronics Show to be both generic and instantly forgettable. But the Vision-S is real, and it was built by a company best known for putting music in the hands of the teeming masses, not cars.