Sony Vision-S: A Car From the Maker of the Walkman

Steph Willems
by Steph Willems

When it comes to forward-thinking concept vehicles, “vision” ranks among the most popular words used by automakers to convey their futuristic aspirations to the general public. Among real-world production models, the letter “S” best signifies a vehicle either at the top or bottom of its game. There’s no in-between when it comes to S; it’s either Sport, or base.

So it’s forgivable if the reader finds the name bestowed on a prototype vehicle launched Monday night at the Consumer Electronics Show to be both generic and instantly forgettable. But the Vision-S is real, and it was built by a company best known for putting music in the hands of the teeming masses, not cars.

Sony surprised everyone at CES last night. Yes, Sony, which appears to be in the market to outfit other companies’ vehicles for electric semi-autonomous driving, rather than offer the whole package on its own. Sony made no promise of vehicle production.

The Vision-S, therefore, stands as a showcase of Sony’s mobility-related technology. In a, um, vision statement, the company expressed that it “exists as a citizen of society and the Earth.”

“We believe that new human lifestyles exist beyond the realms of new mobility,” the company stated. “Sony will work directly toward that ideal.”

Sounds spooky.

Looking like a latter day Austin Princess, were one to be designed by Tesla and Porsche, the Vision-S carries four passengers atop a specially made EV platform outfitted with two 200kW electric motors front and rear. Said platform and associated systems tap into the future with the help of 5G connectivity, affording the user over-the-air (OTA) updates. The 5,180-pound all-wheel drive car is said to be capable of sprints to 62 mph in 4.8 seconds.

While the vehicle soaks up upgrades sent from a company’s nerve center, it will also evolve to the user’s specific tastes via cloud artificial intelligence; its sensing systems will learn the user’s preferences and update entertainment, climate control and drive modes accordingly. All the while, tech will enable seamless transitions from person to occupant. For example, the song playing on your mobile device will emerge from the car’s speakers after entering the vehicle.

Speaking of music, something Sony knows well, the company’s 360 Reality Audio promises a “spherical sound field” in the cabin for a truly immersive listening experience. Seat-mounted speakers flourish in this tech testbed.

Not just speakers, either, A dozen cameras (note the side-view “mirror” screens), a bevy of ultrasonic and radar sensors, and solid-state LiDAR maps the world around the Vision-S, providing what Sony calls a “Safety Cocoon.” A driver-monitoring camera is there, too, which, when combined with LiDAR, makes Sony’s effort a more advanced self-driving package than anything offered by Tesla. Sony says the driver-assist system counts as a Level 2+ on the self-driving scale, with the potential to take things to Level 4 in the future.

Will you ever be able to drive one yourself? The jury’s out on that, but Sony hints continuously that the vehicle is a one-off. Every page in the Vision-S online catalogue carries the disclaimer, “This content and prototype vehicle are intended to illustrate our future concepts in the area of mobility.”

Still, unlike Apple, Sony managed to crank out an actual car for the public to gawk at.

[Images: Sony]

Steph Willems
Steph Willems

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  • Multicam Multicam on Jan 08, 2020

    I haven’t laughed out loud at a TTAC article in a while, that was great! ‘The Vision-S, therefore, stands as a showcase of Sony’s mobility-related technology. In a, um, vision statement, the company expressed that it “exists as a citizen of society and the Earth.”’ What?! “We believe that new human lifestyles exist beyond the realms of new mobility,” the company stated. “Sony will work directly toward that ideal.” What?! “For example, the song playing on your mobile device will emerge from the car’s speakers after entering the vehicle.” You mean like on any Bluetooth-enabled car of the last decade?! “Speaking of music, something Sony knows well, the company’s 360 Reality Audio promises a “spherical sound field” in the cabin for a truly immersive listening experience” Surround sound?! ‘A dozen cameras (note the side-view “mirror” screens), a bevy of ultrasonic and radar sensors, and solid-state LiDAR maps the world around the Vision-S, providing what Sony calls a “Safety Cocoon.”’ Safety Cocoon! Hahaha! Does it come with a PS4 embedded in it? I’ll buy one right now if I can play Bloodborne while my safety cocoon drives me to work!

  • Rpn453 Rpn453 on Jan 08, 2020

    Reminds me how enjoyable it was to be part of a group of university summer student employees. They had fun with this stuff. I bet at least a couple of the kids at the table were in tears with laughter when someone came up with that "new human lifestyles" line. Good times.

  • 3SpeedAutomatic 2012 Ford Escape V6 FWD at 147k miles:Just went thru a heavy maintenance cycle: full brake job with rotors and drums, replace top & bottom radiator hoses, radiator flush, transmission flush, replace valve cover gaskets (still leaks oil, but not as bad as before), & fan belt. Also, #4 fuel injector locked up. About $4.5k spread over 19 months. Sole means of transportation, so don't mind spending the money for reliability. Was going to replace prior to the above maintenance cycle, but COVID screwed up the market ( $4k markup over sticker including $400 for nitrogen in the tires), so bit the bullet. Now serious about replacing, but waiting for used and/or new car prices to fall a bit more. Have my eye on a particular SUV. Last I checked, had a $2.5k discount with great interest rate (better than my CU) for financing. Will keep on driving Escape as long as A/C works. 🚗🚗🚗
  • Rna65689660 For such a flat surface, why not get smoke tint, Rtint or Rvynil. Starts at $8. I used to use a company called Lamin-x, but I think they are gone. Has held up great.
  • Cprescott A cheaper golf cart will not make me more inclined to screw up my life. I can go 500 plus miles on a tank of gas with my 2016 ICE car that is paid off. I get two weeks out of a tank that takes from start to finish less than 10 minutes to refill. At no point with golf cart technology as we know it can they match what my ICE vehicle can do. Hell no. Absolutely never.
  • Cprescott People do silly things to their cars.
  • Jeff This is a step in the right direction with the Murano gaining a 9 speed automatic. Nissan could go a little further and offer a compact pickup and offer hybrids. VoGhost--Nissan has  laid out a new plan to electrify 16 of the 30 vehicles it produces by 2026, with the rest using internal combustion instead. For those of us in North America, the company says it plans to release seven new vehicles in the US and Canada, although it’s not clear how many of those will be some type of EV.Nissan says the US is getting “e-POWER and plug-in hybrid models” — each of those uses a mix of electricity and fuel for power. At the moment, the only all-electric EVs Nissan is producing are the  Ariya SUV and the  perhaps endangered (or  maybe not) Leaf.In 2021, Nissan said it would  make 23 electrified vehicles by 2030, and that 15 of those would be fully electric, rather than some form of hybrid vehicle. It’s hard to say if any of this is a step forward from that plan, because yes, 16 is bigger than 15, but Nissan doesn’t explicitly say how many of those 16 are all-battery, or indeed if any of them are.  https://www.theverge.com/2024/3/25/24111963/nissan-ev-plan-2026-solid-state-batteries
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