#vellum

Here’s the thing about design school, and designers in general: you are taught to fully express your creativity…which sounds like a great idea in theory. In reality, there’s very little “reality” in the situation. This is a creative art for profit, by a multinational, publicly traded corporation. Design school students frequently have to un-learn their training if they want to make the nut.

When my freshman year Transportation Design class at CCS was tasked for a third world mode for transport, the teacher chose one country in particular: India. Luckily, since I’ve regularly visited that nation and know a tad bit more about it than most car designers…well, I thought I’d nail this one. Because who in India (circa 1998, and still to this day) can afford a car? Rich people, not the masses with no hope of education and/or career advancement…they stick with their feet or perhaps a motorcycle. Sad, but true.

Gucci is no stranger to OEM trim packages for major manufacturers. The House of Gucci originally lent its unique Italian flavor to somewhat of an Intercontinental Bastard: a leaf sprung, Chevy Nova based Cadillac with a Spanish name.