#taycan

If you want a Porsche Taycan EV, you may end up waiting even longer than planned.

Unless you’ve already raised your hand, that is.

Production is a year or more away, but Porsche USA’s top boss is already saying that if all preorders are turned into sales, the car is already sold out for year one. This, despite the company’s CEO saying that production will increase to account for the number of preorders.

Even if some of its buyers don’t have one, Porsche prides itself on building cars with a unique essence, a certain substance that cannot be denied. A soul, in other words. Now, the automaker promises we’ll all discover that same quality in its upcoming electric sedan, which recently picked itself up a new name: Taycan (pronounced “tie-con”).

Formerly called the Mission E (seen in concept form above), the Taycan appears next year as a luxurious, long-range four-door with a price tag that almost certainly begins in the six-figure range. It’s a clear competitor to what was, for years, the only choice in this field — the Tesla Model S.

In a recently released video, Porsche seems to be making the argument that buyers who care the least bit about history and soul will have no use for that other car. It’s also a pretty good piece of marketing in its own right.