Smaller Trucks, Bigger Loyalty: VW Sees a Place for Truly Compact Pickups

Volkswagen has been flagrantly displaying new pickups at trade shows for a couple of years now, and with good reason. Domestic trucks have grown very large. In 1993, you could still purchase the Ford F-Series in a format where its maximum length did not exceed 197 inches. Today, the F-150 gets no smaller than 209 inches with a standard cab. Meanwhile, the now mid-sized Ranger, sold only in SuperCab and SuperCrew guise, grew from to 181 inches in overall length to a whopping 211 inches within the same timeframe.

The supersizing of the North American pickup created an interesting opportunity for manufacturers, and Volkswagen took notice.

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  • Jalop1991 There is no inflation. Everything is cheaper than it was 5 years ago. SHRIMP AND GRITS!
  • ChristianWimmer Exterior and interior look pretty flawless for such a high mileage car. To me this is an indication that it was well-maintained and driven responsibly. It’s not my cup of tea but it’s bound to find an enthusiastic owner out there.And with ANY car, always budget for maintenance.
  • Fred I'm a fan and watch every race. I've missed a few of the live races, but ESPN repeats them during more reasonable hours.
  • Mikesixes It has potential benefits, but it has potential risks, too. It has inevitable costs, both in the price of the car and in future maintenance. Cars with ABS and airbags have cost me at least 2000 bucks in repairs, and have never saved me from any accidents. I'd rather these features were optional, and let the insurance companies figure out whether they do any good or not, and adjust their rates accordingly.
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