New Plan! Tesla Decides to Keep Stores, Raise Prices

It’s hard to keep up with the endless tweaks and about-faces made to Tesla’s short-term sales and pricing strategies. Some automakers roll out changes and stick to them for years; Tesla pulls over and adjusts its near-term operations from a rest stop off the side of the interstate.

The latest change to Tesla’s game plan involves a reversal of a strategy announced just a couple of weeks ago. The lion’s share of Tesla’s stores will not close, after all. And, instead of prices dropping across the board to reflect the cost savings, the automaker will raise them instead.

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  • Bd2 The coolest true SUV on the market. Change my mind.
  • VoGhost Fettle, racket, wade, throne -- what's going on with Matthew?
  • Mcw I have only seen one on the road in Northern California, but I have to say I liked the appearance. Too bad.
  • Bd2 I hope Elon eats one for dinner.
  • Wjtinfwb I really like these, but can't shake the voice in my head that says, "$9000 will just be the starting point. You'll have 20 grand in this baby inside of 18 months".